Rocky Rehfeldt

Executive Vice President- Private Banking

Rocky serves as Executive Vice President - Private Banking for Loft Advisors. He has more than 20 years of private banking, business, investment, and management experience. Before joining Loft, he was a Vice President of Business Banking at First Bank and Trust in Sioux Falls. Prior to that he worked 10 plus years at Wells Fargo, finishing his tenure as a Senior Private Banker. Rocky prides himself on being a complete relationship banker and is diversified in real estate, traditional business, investments, legacy, and private banking.

Rocky has a bachelor’s degree in business and finance, with an emphasis in management from the University of Sioux Falls. He also played collegiate football for the USF Cougars and had the honor of playing on the runner-up National Championship team. In the years of being on the football team, he learned a tremendous amount about leadership, faith and hard work.

When it comes to his free time and priorities, Rocky enjoys spending time with his family. His wife, Arianna, works as a CFA at the South Dakota Investment Council. His daughter, Avery (14), plays tennis for Jefferson High School, plays softball in the summer, and plays guitar. His son, Grayson (11), plays baseball, soccer, basketball, football, tennis, and guitar. Rocky is a big fan of USF Athletics, the Kansas City Chiefs, Washington Huskies Football, and Nebraska football. He also enjoys fishing and hunting.

Rocky grew up on a small family farm between Hartford and Sioux Falls and truly understands the importance of being involved in the community in which he lives. Along with supporting several non-profits in the community, Rocky was a member of the Board of Directors for DakotAbilities from 2009-2022, having served as Board President from 2012-2014. Rocky also serves on the University of Sioux Falls Board of Trustees.

Contact Rocky

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